What does it mean to me?
In general, FTAs provide opportunities for Australian exporters and investors to expand their business, particularly into new and emerging markets, or into established markets which were previously highly protected (for example, with high tariffs or limiting quotas).
By accessing these markets, Australian exporters and investors can achieve significant growth and commercial benefit. Usually Australian exporters will have an advantage over exporters from other countries that are not granted the preferential trade treatment, for example, in the JAEPA).
It is, however, important to remember that an FTA is an agreement between countries and not between companies or individuals. So despite the opportunities and advantages an FTA can offer, it does not address the risks of doing business globally.
When expanding globally, your business will need to take the right steps to protect itself legally and financially and put in place measures to overcome the practical barriers.